It’s only a lamp!

Selling Online is a game of marketing.

SELLING: vintage lamp, no Jielde, Gras, Eames, Vitra!”

Is it a Jielde´? NO
lampe-jielde-loft

Is it a Gras? NO
dcw-lampe-gras-205-bl-sat

Is it Eames? Nahhh, not even a lamp.
hero_eames_lounge_2

Or maybe vitra? NO
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Or…is it just a lamp, just an amazing lamp.
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This is how you do it online, how you attract people to your item, using “targeted” keywords.

I usually use similar tricks but I use ”reference”. Lately, I used “Reference Eileen Gray tube lamp”
Do you know Eileen Gray, do you know her tube lamp?
CRI_221757
If anything else, you have learn something today, and maybe you will buy a lamp that ”is in the same style of” what you just saw.

And don’t you get offended if you think this marketing game is not right… It’s only a lamp!

What about this amazing lamp that someone found in Finland.
photo 2 (38)

It really looks like the famous Tapio Wirkkala K11 produced by Idman.
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Look closer, look at the shade, he holes in the shade, the size of the counterweight ball and how the wire comes out by the ball.
Is it a prototype, a knock off or…is it just a lamp?

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